Luxury Watches & Jewellery
Pacha of London is a premium retail web experience I designed for a London-based luxury watch and jewellery boutique. It presents rare watches, fine jewellery, luxury bags and premium services in a refined structure that reflects the brand’s sophistication. The aim was a modern, trustworthy shopping experience that puts high-end products forward with a strong visual hierarchy while keeping the collections easy to explore.
To bring Pacha of London’s exclusive character online with a strong web interface that presents premium products in an elegant, clear and trustworthy way.
I redesigned the Pacha of London website from the ground up, shaping the UI/UX, page structure and visual direction. I simplified the content hierarchy and navigation so rare watches, jewellery, bags and services are easy to discover, and worked on product presentation, typography, spacing and detail to reflect the brand’s luxurious, modern identity consistently.
A refined selection of rare watches, fine jewellery, luxury bags and premium pieces, presented with elegance and clarity.
A smooth path for clients who want to buy exclusive pieces or contact the boutique to sell their own.
A clean, structured site that makes high-end products easy to explore.
A premium presence that reflects the brand’s luxury, prestige and modern London character.
April 27 – May 26, 2026, about 5 weeks.
Reviewing the current site and rival boutiques
Categories, navigation and the buy-and-sell flow
Interface, type and photography
Mockups and Behance case
Pacha of London’s identity reflects a luxurious, elegant and timeless brand. The monogram gives it a strong, distinctive signature, the serif type supports a classic sense of luxury, and a palette of gold and deep brown creates a warm, sophisticated atmosphere that suits premium products.
48 px32 px20 px
Watches appear on the wrist, in real moments, rather than as display objects. Warm-toned photography matches the site’s gold and deep brown palette.
Rare watches, fine jewellery and luxury bags are brought forward with large imagery, generous spacing and a simple hierarchy, for a refined browsing experience that supports the premium feel without unnecessary detail.
A simple, orderly navigation makes moving between watches, jewellery, bags and other categories easy, with a category structure kept as clear as possible so people reach what they want quickly.
See every screen and detail of the project in the Behance presentation.
View on Behance